Bamboo Enterprise

Client: Bamboo Enterprise

Services

Branding development

Services Developed a brand strategy and brand position in the market to revive the craft of Bamboos in Bhutan, in collaboration with Tarayana Rural crafts.

Brand Message: “ To revive the Bamboo craft in industry in Bhutan through inclusiveness-of the craft community”
Brand Promise: “ OFFERING QUALITY BAMBOO PRODUCTS YOU CAN TRUST”

Branding development stages

PHASE ONE: RESEARCH AND EDUCATION DEFINING THE ACTUAL GOAL DEFINING THE TARGET MARKET
PHASE TWO: DEFINING THE NEW BRAND WHAT’S IN A NAME?
PHASE THREE: CONTINUATION OF THE BRAN THE FUTURE OF BAMBOO BASED ENTERPRIS

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